Job Details

Description

JOB SUMMARY

The Marketing Director is responsible for developing and implementing comprehensive marketing strategies that align with organizational goals and objectives. The Marketing Director supervises marketing staff and works in conjunction with senior leadership to ensure successful marketing campaigns.

JOB DUTIES AND RESPONSIBILITIES

1. Analyze market trends to recommend and implement effective marketing strategies (EF)
2. Collaborate with senior leadership, department managers, and key stakeholders to develop marketing materials that support service lines and other operational needs (EF)
3. Respond promptly to shifts in market share (EF)
4. Direct and implement all marketing and public relations activities for the organization (EF)
5. Prepare and execute effective marketing campaigns (EF)
6. Serve as the public information officer for the organization, acting as first point of contact for media relations and facilitate responses with key stakeholders as needed (EF)
7. Actively manage vendors and contracts necessary for effective advertising (EF)
8. Ensure the organization is appropriately represented throughout the community, and maintain association with organizations that align with the organization's mission and values (EF)
9. Build and lead a high-functioning team through recruiting, training, coaching, and team development.
10. Develop and manage the department's operating and capital budgets and remain within spending guidelines (EF)
11. Ensure necessary resources (equipment, supplies, space, etc.) are available to support department functions
12. Maintain positive relationships within the community and media.
13. Ensure marketing representation is active within necessary hospital committees.
14. Actively participate in hospital-sponsored events, both within the organization and the community, supporting committees with event planning and marketing. (EF)
15. Complies with applicable regulatory agency guidelines, and federal, state, and local laws, rules, and regulations.
16. Maintain professional growth and development through attendance at seminars and workshops, and reviewing applicable, current literature.

Hospital:

1. Adheres to organization-wide and other applicable policies and procedures.
2. Day-to-day performance complies with the hospital's Service Excellence Behavioral Expectations.
3. Performs within the prescribed limits of the hospital's Ethics, Compliance and Confidentiality Program guidelines.
4. Performs within professional Scope of Practice at all times.

Other Duties As Assigned:

• Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Minimum Requirements

EDUCATIONAL REQUIREMENTS

Required: Bachelor's degree in marketing, advertising, communications, or related field

EXPERIENCE

Required: 5 years of marketing experience. 3 years of supervisory experience.

SPECIAL SKILLS AND ABILITIES

Required: Communication and relationship skills necessary to collaborate with cross-functional teams; excellent written, interpersonal, and intrapersonal communication skills; excellent organization skills and attention to detail; ability to manage simultaneous, competing priorities; ability to create, implement, and monitor budgets; thorough understanding of principles and methods used to promote and display services, to include print, digital, and social media outlets.

LICENSURE / CERTIFICATION REQUIREMENTS

Preferred: PIO Training

COMPANY PROFILE

Citizens Medical Center is a not-for-profit, community hospital known for compassionate patient care, clinical expertise, and bringing advanced medical services to the South Texas region since 1956. Today, Citizens is a 317-bed acute care hospital with over 1,300 employees. Voted "Best of the Best" hospital in Victoria for 15 consecutive years, Citizens Medical Center is a level III Trauma Center, currently renovating its 24/7 Emergency Department that includes an onsite medical helicopter. Citizens has a comprehensive Community Cancer Program that includes two linear accelerators and HDR brachytherapy. Citizens is recognized for its outstanding cardiology program which includes a nationally accredited Chest Pain Center and is a Primary Stroke Center. Citizens also includes a comprehensive, accredited Bariatric Surgery program, Birth Center with labor and delivery, an imaging and surgery center, sleep study center, state-of-the-art rehabilitation and fitness center, urology center and daVinci robotics minimally invasive surgery options, a home health agency, and has a long history of providing continuing education for healthcare providers and the community.

Citizens Medical Center is looking for employees who actively demonstrate service excellence by exemplifying our iCare values. If you are someone who displays respect and enthusiasm for patients, visitors, and coworkers while consistently upholding the hospital's commitment to providing outstanding outcomes, service excellence, and fiscal responsibility, then you could be a good fit for the CMC team!

BENEFIT OFFERINGS

Health

• Medical, Dental, Vision
• STD, LTD Disability
• Supplemental Life, AD&D
• Flexible Spending (FSA)
• Employer paid life insurance and short term disability

Retirement/Investment

• Defined Benefit Pension Plan
• 457(b) Deferred Compensation

Well-Being Benefits

• Paid Time Off
• Sick leave, Bereavement leave, Jury Duty/Witness Service
• Tuition Reimbursement
• Hospital-paid & administered annual immunizations
• HealthPlex (gym) membership discount
• YMCA partnership discount for childcare
• Employee Assistance Programs

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