Job Details

Head of Programmatic Media & Audience Targeting

About Property Leads

Property Leads is revolutionizing the real estate investing industry by delivering high-quality, motivated seller leads to real estate professionals. Were a fast-moving, data-driven team that values results, ownership, and efficiency over bureaucracy.

Role Overview

We are seeking a strategic and highly technical Head of Programmatic Media & Audience Targeting to own and scale our programmatic marketing efforts. Youll lead our investment across DSPs and leverage CMP/DMP platforms to build precise audiences of homeowners looking to sell.

This is a high-impact, senior-level role for someone with deep experience building successful programmatic campaigns using 1st-, 2nd-, and 3rd-party data. You will have end-to-end ownership of campaign strategy, execution, and optimizationwithout needing to manage a large team.

If youve built profitable paid media funnels at scale and thrive in a lean, performance-obsessed startup environment, this role is for you.

Key Responsibilities

Channel Strategy & Execution

• Own the strategy, setup, and scaling of programmatic media buying across platforms like The Trade Desk, DV360, and other DSPs.
  
  
• Build and manage targeting strategies using CMPs/DMPs (e.g., LiveRamp, Lotame, Segment) to find homeowners ready to sell.
  
  
• Develop and iterate high-performing funnel structures and campaigns optimized for lead volume and ROI.
  
  

Audience Data & Targeting

• Design and activate audience segments using first-party CRM data, lookalike models, and third-party intent datasets.
  
  
• Collaborate with data teams to onboard and refresh audience cohorts across platforms while ensuring data compliance.
  
  
• Leverage behavioral, demographic, and geographic signals to isolate high-converting seller profiles.
  
  

Performance Optimization & Reporting

• Monitor campaign performance in real time to hit CPL, ROAS, and quality goals.
  
  
• Build and manage dashboards to track performance across creatives, audiences, placements, and geos.
  
  
• Conduct rigorous A/B testing on messaging, frequency, landing pages, and retargeting logic to improve results.
  
  

Cross-Functional Collaboration

• Partner with growth, sales, and engineering to optimize the full lead lifecycle from ad click to conversion.
  
  
• Provide feedback loops from performance data to creative, messaging, and broader marketing strategy.
  
  

What Were Looking For

• 510+ years experience in performance marketing with a focus on programmatic media buying and audience-based targeting.
  
  
• Demonstrated success driving scalable, profitable campaigns using DSPs and data onboarding tools.
  
  
• Deep knowledge of campaign architecture, bid strategies, lookalike modeling, and media attribution.
  
  
• Experience targeting homeowners or audiences in high-intent verticals (real estate, mortgage, insurance, home services, etc.).
  
  
• Ability to work autonomously, execute rapidly, and continuously optimize with a testing mindset.
  
  

Bonus Skills

• Hands-on experience with platforms like The Trade Desk, DV360, LiveRamp, Neustar, Lotame, BlueKai, or Segment.
  
  
• Familiarity with GA4, Looker, or similar BI/analytics tools.
  
  
• Prior experience in lead generation funnels, paid search, or conversion rate optimization.
  
  
• Exposure to real estate, insurance, or home services performance marketing.
  
  

Why Join Property Leads?

• 100% remote
  
  
• High-growth company with major upside and direct impact
  
  
• Results-driven cultureno micromanagement, just ownership
  
  
• Opportunity to build and lead a critical performance function
  
  
• Work with a collaborative, motivated team solving meaningful problems in real estate investing